What are strategic communications?
Strategic communications is an umbrella term which involves policy, planning and guidance for a successful communications strategy. Part of the process is identification of key messages, audiences and media perception, as well as advice on reputation management and stakeholder communications.
Why is strategic communications important?
Strategic communications to help organisations communicate the right information to their intended audiences. It can also shape their narrative and minimise the chances of a misunderstanding, or a situation where insufficient preparation results in a rushed response.
What strategic communications services can Paradigm provide?
Preparing content for deployment across various channels, as well as advice on areas such as news outlets to target for media events or press releases
Preparing contingencies such as holding statements prepared to respond to the public and media in case of a crisis.
Undertaking research on audience metrics, auditing how the media perceives an organisation and reporting on what competitors are doing in terms of media outreach.
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Find out more about our strategic communications services and how we can help your business: