What are media relations?
Media relations is a mutually beneficial relationship between public relations professionals and journalists. A communications consultancy aims to develop, nurture, and manage their relationships with journalists benefit all parties, including clients the consultancy represents.
Why are media relations important?
Public relations companies can help clients become more comfortable with their relationship with the media and assist with storytelling, thought leadership and reputational management in a manner that can be cost effective compared to traditional promotional efforts and advertising.
What media relations services can Paradigm provide?
Offering campaign planning and preparation of materials for media engagement. Materials may include press releases, brand messaging, media invitations, pitching stories and media perception analysis.
On-site media management for events. Preparing media monitoring reports and Q&A documents in advance for answering press queries.
Providing media training for high-profile executives and communications teams. Advisory on recommended steps for media handling on a case-by-case basis.
Contact Us
Find out more about our media relations services and how we can help your business: