Posts in Blog Post Series
Giving voice to the silent stakeholder

Thinking of the environment in this way, as a stakeholder without a voice, provides a compelling basis for making sustainability strategic and the net-zero transition both good for business and good for the planet. If the global business community has contributed to the state we’re in vis-à-vis the environment, we have a responsibility to change course and forge ahead in a new direction. But this is obviously easier said than done.

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Sustainability Communications Has Become Even More Complicated

The focus on sustainability has never been higher. For example, ReThink HK, Hong Kong’s largest sustainability expo and conference, taking place in mid-September. is expected to attract more than 6,000 attendees, looking to learn about or demonstrate the latest trends. Yet, the focus comes at a time when communications in this area is becoming more and more complicated and less unified globally.    

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Spotting the signs of greenwashing

The conversation around greenwashing is evolving. While originally concerned with deliberate acts of deceiving the public on matters related to a firm’s sustainability claims and commitments, greenwashing now includes non-deliberate acts such as exaggerated language and misleading imagery. Being able to spot these more subtle signs of greenwashing has become an imperative.

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How imagery can undermine your ESG efforts

Imagery used in ESG communications tend to have optimistic visual themes of greenery and progress. But ‘feel good’ imagery is not always the best way to communicate with audiences who are increasingly sceptical of corporate claims. Visuals need to be aligned to key messages and be realistic about the substance, while overused images should be avoided.

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Making net-zero a net positive

The commitments to net-zero targets in recent years have been impressive in their velocity and scope on the surface. In the wake of COP26, a climate conference of nations held in Glasgow in 2021, around 87% of the world’s greenhouse gas emissions and 89% of its economy are now covered by net-zero targets. This should be cause for celebration, even a tentative toasting to significant progress on meeting climate change goals. But that’s not happening. At least not yet.

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